Welsh social enterprise offers conversions to promote lockdown cycling boom.

A social enterprise, Drosi Bikes based in Ruthin, is aiming to get more people out of cars and onto bikes. This was spurred by the rapid increase in cycling during lockdown. Drosi are offering electric bike conversions at no profit. 

Man riding electric bike

Drosi, which means ‘to convert’ in Welsh, was launched during the first, original lockdown last year. The founders have given up their full-time jobs to pursue this enterprise, where all profit will be re-invested.

Drosi saw that the electric market was still expensive to enter and wanted to offer an option to a larger demographic by making the price point more accessible. The enterprise uses bikes that are already in the system, or convert those that customers bring in. By only adding the motors and batteries they are reducing the overall cost. Their prices start at £725 for a full fit.